Least popular car in America...but - Fiat 124 Spider Forum
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post #1 of 22 (permalink) Unread 04-14-2019, 02:39 PM Thread Starter
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Least popular car in America...but

Sorry if it’s been posted already but just came out out today so...

https://gearpatrol.com/2019/04/14/th...e-of-the-best/
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post #2 of 22 (permalink) Unread 04-14-2019, 03:26 PM
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Sheer and utter insanity.
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post #3 of 22 (permalink) Unread 04-14-2019, 05:29 PM
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Nothing insane about it. Results of zero marketing.
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2017 Abarth 124 Spider (Red /w Heritage Stripe) and the proper Record Monza Exhaust.

Mods: Turbo Blanket, GFB DV+, Paddle Shifter Extensions, Tork Tune Stage 1.
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post #4 of 22 (permalink) Unread 04-14-2019, 05:47 PM
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An unfortunate lack of brand recognition, poor marketing, and an undesrved reputation for poor reliability that's really God-awful dealerships and customer care.

2017 124 Abarth 6MT Forte Black :: Forge Recirculating BOV :: EC stuff - V4.1 Intake, Oil catch can, Intercooler :: Tork Stage 1 Tune :: PTP Turbo Blanket :: Alfa 4C Coils :: Flyin’ Miata Fox Coilovers :: Complete collection of incredibly overpriced OEM alcantara trim pieces :: Ameridan's fabulous ICE tweaks :: SoundDeadenerShowdown CLD tiles in trunk :: SigmaKore ceramic coating :: CarPlay / Android Auto upgrade :: Moss Miata door bushings :: 6UL Wheels 17*8 :: Conti ECS 215*45
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post #5 of 22 (permalink) Unread 04-15-2019, 12:54 AM
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Fiat failed to address a poor quality perception when it returned in 2012. Then sitting at the bottom of the quality rankings year after year hasn’t help.

Spider also has to contend with competing in the segment with lowest demand on the entire market.

Consumers seem to very slowly be discovering 500X. If Fiat is able to hang on after it launches the new 500X Abarth, there’s a chance Fiat sales might bottom out and perhaps start to bounce back.

Fiat has to view 500X as its defining model: it competes in the largest segment of all Fiat models, and the segment is growing.

Hopefully FCA will seize the opportunity and fund the marketing for 500X’s relaunch.


2018 Fiat 124 Spider Abarth

“It’s more fun to drive a slow car fast, than a fast car slow.” —Jay Leno

Last edited by Aldo; 04-15-2019 at 12:58 AM.
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post #6 of 22 (permalink) Unread 04-15-2019, 03:10 PM
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This doesn't lessen my enjoyment of my 124 a bit. And having a car that's rare enough that it gets lots of second looks is fun.

As long as I can continue to keep it on the road, I'm okay. I'd like Fiat to succeed to keep the parts network open, of course, but otherwise, to me it's fun to have peoples' reactions be "Oooh, what IS that?" instead of "Nice Miata."

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2017 Fiat 124 Spider Lusso
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post #7 of 22 (permalink) Unread 04-16-2019, 12:53 AM
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Says it all when I took mine in for the transmission recall work at a local "Fiat" dealer and even the mechanics and sales associates had questions about it for me. They clearly sell more Dodges and Rams with Fiat being a distance 3rd place in the list.
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post #8 of 22 (permalink) Unread 04-16-2019, 04:28 PM
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All the above, plus the fact that John Q. Public doesn’t even know the car exists! With that said, the smiles per gallon factor is Way up there, and this is one of the most fun cars I’ve ever owned. Also love it that it gets far more attention than almost anything out there. Here in the Corvette’s hometown theSpider gets a lot more attention that the latest whiz bang ‘vette’s do. Love it!
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post #9 of 22 (permalink) Unread 04-16-2019, 04:40 PM
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When I see what ranks at the tops of these lists, I'm glad I'm not one of those people.

Having said that, my definition of popular" is different than theirs. If they enjoy their POPULAR Corollas, knock yourselves out.

I find it funny that Detroit would also call the Corvette and Viper unpopular as well.
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Last edited by trevrs; 04-16-2019 at 04:43 PM.
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post #10 of 22 (permalink) Unread 04-16-2019, 04:57 PM
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its all in the numbers.......
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