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Discussion Starter #1
It looks like Mazda is calling on nostalgia to evoke warm feelings for the latest Miata. Given the 124's longer history, I can predict Fiat's marketing arm also running a history/nostalgia campaign for the new Fiat 124.

What do you think of the Miata ad?

 

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I dont know if FIAT can run a nostalgia campaign for the 124. Sure there were a few crazies who lived and breathed old italian machinery, but to most of the public they were an inconvenient bonfire...

FIAT 124, Those were the Days...



THey'll sell a million ;)
 

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Yeah probably best they don't mention that in their ad's!

I still think they can look to their past for this, after all if they didn't want to go down that route they would have given it a fresh new name but they decided to pick something from their past instead.
 

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For past inspiration, how about some footage of a classic Fiat 124 convertible, in bright red paint, cruising along the Amalfi coast, or the French Riviera with a beautiful couple in the car...surely that will evoke emotions.
 

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For past inspiration, how about some footage of a classic Fiat 124 convertible, in bright red paint, cruising along the Amalfi coast, or the French Riviera with a beautiful couple in the car...surely that will evoke emotions.
as he gets duffed in corner by an ND in full oppo, tires smoking and screeching over the mellifluous grunts of its 1.4T?

Resurrecting Recreation LOL
 

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as he gets duffed in corner by an ND in full oppo, tires smoking and screeching over the mellifluous grunts of its 1.4T?

Resurrecting Recreation LOL
Not what I had in mind, but I like the way you think :D
 
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