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I'm just posting this because I am seeing it all over the web. As you may have heard, Charlie Sheen publically declared he is HIV positive. Less so to take a stand against stigma, and more so that he could stop paying millions of dollars to women to keep his secret safe.

Anyway, I guess that Fiat doesn't think that gels with their brand because they have decided not to air Fiat ads that feature the actor.

The move comes off as a bit callous and knee-jerk, but the ads do have a suggestive element to them that is a bit different now that the cat is out of the bag.


What do you think of this whole story?

Should we even really care?
 

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well it's not a very good commercial regardless...

I don't think its callous and knee-jerk at all. The move to use charlie comes across as desperate in itself...
 
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