Discussion Starter · #1 ·
Sounds strange since the two are kin, even stranger one is still months away from reveal and even further from dealer floors. What makes this comparison interesting is positioning and product.
The Miata certainly has its fans stateside as evidenced by the droves who race them amateurly across the country each weekend, but it also has an image problem with American buys. It lacks horsepower. FIAT may have an interesting opportunity to steal the market away from Mazda.
Car and Driver actually speculates that North America may not see anything less then an Abarth badged model.
FIATS real opportunity lay in styling and speed. Most of the internet isn't the biggest fan of the new Miata styling so lets see how FIAT doess at adapting Mazdas design language into their own.