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Partnering with Gilt.com, the Fiat 124 Spider Prima Edizione special edition with the VIN #001, was listed and sold within a day.

Gilt.com is an online retailer that provides instant insider access to members, selling current merchandise and lifestyle experiences at discount prices. Everything from home décor to the rare 124 Spider Prima Edizione can be found there.

Last Tuesday, the first limited edition 124 Spider to roll off the production line was sold for $31,500 within the day. The lucky buyer will also receive a Prima gift worth $500 and a $1,000 Gilt Travel Credit to be spend however they like.

"More and more consumers are seeking unique shopping purchases through an online experience, and the fact that the Fiat 124 Spider Prima Edizione Lusso special edition sold within 24 hours is a testament to both the vehicle and the Gilt platform through which it was offered," said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America.

What makes the limited edition Prima Edizione so special, aside from individual commemorative badges, is the Azzurro Italia Blue paint exclusive to this model and premium upholstery in Saddle Brown. The Prima Edizione Lusso Spiders also comes with a premium leather bag and journal. Pricing starts at $35,000 each, meaning the first one was sold at a discount.
 

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This makes no sense to me. The process didn't seem to generate much publicity nor any increased brand or model awareness, and the discounted price of the number one special prima edizione would not help establish the value of the model. Makes me wonder if it had been used as a demo or exhibition car, had some miles on it, and was being sold as a used car.
 

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Gotta think long term.

What will the Fiat spider be doing in five years? will it even be around? The mazda is outselling it by almost 3 to 1 ratio and impractical and involving cars to drive have a very limited appeal to the masses. It wouldnt surprise me if once the obligation to buy a certain number of mazda chassis is fulfilled, that FCA decides to kill the spider.

With that in mind, 20 or 30 years from now if someone had #1 off the production line of an interesting sports car that was produced in small numbers, for limited years, it could certainly be worth something.

20 years ago, no one in their right mind could have predicted what camaros and trans ams from the 70's would be going for today.
 
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