[WMBL]

Link to the configurator:
http://www.fiatusa.com/hostc/bmo/CUX201707/models.do?sessionKey=2016-04-30 03:41:39.868

What is interesting is how the colors on the configurator look so different from the colors on the informational page. For example, the two red colors are completely different.

 

[ItsyBitsy]

Is it just me or is the white not really a white but more of a cream color?

 

[Greg]

Yes, the white doesn't look very white. For that matter the Grey doesn't look very Grey either. I didn't see an option for the blacked out hood. It also says 160hp, I thought we were getting 165 in the Ebarth version.

I'm not sure what to make of all this. Historically Fiat totally screws up the roll outs of new cars. Expect errors, and some really crappy advertising. On the plus side, I am highly confident that the car will be awesome based on past experiences.

Greg

 

[Stewie]

Kinda sad that there's so many marketing issues for a car that will be such a great enthusiast vehicle

 

[Axel]

^ A month later and they still haven't fixed the USA web site! Their internet vendor needs to be fired.

 

[Stewie]

He had one job ... ONE job and he couldn't even do that properly, smh lol !

 

[ItsyBitsy]

Fiat needs to step up their advertisement game for the 124 and they need to get the configuration page right. Maybe after that they can look towards video ads on social media sites.