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I'm wondering what sort of discounts we can expect on the 124? Does anyone know if Mazda are offering anything off the MX-5 yet?
 

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Mazda and FIAT are different companies though right. A good place to start would be 500X, 500L and regular 500 discounts. Then again, the 124 might come with such demand that they end up adding to the price not discounting ;)
 

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^ That's what I was thinking, that the 124 being a premium option would stay in line with that, not offering an incentive or discount.

I see more of a need for that with the Miata but Mazda might not even need it.
 

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If they're going to push an angle that targets the germans with the vehicle actually doing a good job of sitting in the same segment as a good german rival then.... they could go for some sort of discount.
 

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Depends on demand. Do you think that Mazda has something in their agreement that stipulates restrictions on how Fiat can price it?
 

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Depends on demand. Do you think that Mazda has something in their agreement that stipulates restrictions on how Fiat can price it?
Only thing I can think of is it can't be directly competitively priced, but that's something which needs to be brought down to specifics, numbers.

Maybe we'll see the sort of divide in price that we saw with the FR-S and BRZ?
 

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Remember, the factory sets an MSRP: Manufacturer's Suggested Retail Price. It's up to each dealer to set what price they will sell the car for. Usually with brand new designs, there is an additional markup until the impulse buyers are done, say 3 to 6 months. There are those who must be driving around in the hot new car to talk about and they are willing to pay more than others. Once that's done, then it boils down to how much supply versus how much demand there is on the dealer's lot. Shortages mean higher prices, cars sitting unsold on lots means discounts. One key thing to watch is what happens with the Mazda MX5 over the next few months before there are any Fiat 124s around. Is there huge demand and shortages? That doesn't seem to be the case so far, especially with the automatic transmission models. A black one sat on my local dealer's lot for almost a month before selling. Since the USA take rate for manual transmission cars is <4%, that tells me that the mainstream buyer isn't very interested in a new Mazda MX5. However, the manual transmission cars are very scarce, which tells me that the enthusiast buyer likes the car and is buying it. Two different directions, and probably too soon to tell what's going to happen overall.

As for the Fiat 124, well we haven't even seen clear pics of that model, no one in the press has driven one and written about it, so it's just too early to tell what all the differences are from the Mazda MX5 and how that will affect sales. Plus we know nothing about the pricing. It will become clearer as we approach the Los Angeles show which is rumored to be the reveal date for the 124. I'm looking forward to knowing a lot more about this car!
 

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I'm starting to have a feeling they might not offer any discounts, just to keep the premiumness of the brand around rather than going that direction.
 

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I also know that right now the entire industry is offering a lot of incentives, so I would assume that would extend to this model.
 

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My expectation is the early buyers had better be willing to be skinned alive until inventory builds. Then it's just another unsold "unit" on the lot.
 

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I would qualify as an early buyer (July 2016) and that was not my experience. Across the board Summer and Military FCA discounts were in full effect. Also an FCA loyalty discount for current owners of any other FCA vehicle. Plus I found a few locations with additional in-house discounts as high as $1000. Also the usual haggle over whether or not to add dealer "stuff" at the last minute. I did not find any locations with extra markup just for it being a new model.
 

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I know I got a $1000 Fiat loyalty and a $500 early purchaser discount, so I got my base automatic Classica for $25,840 before taxes. Of which both seem to be available.
 

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I am currently waiting for my local studio to get in a 124 optioned the way I want, which was supposed to be shipped n on it's way as I type. the GM checked on current rebates for sept., currently there are $2675.00 in rebates I qualify for. One is $1k returning buyer, $500 end of summer savings test driver rom some flyer I got, I think because I register interest online back in March. $500 east coast market bonus. not sure what the $675 one was specifically about.
 

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Situation in the UK is different. The Spider is yet to be launched. I tested a new Mazda last Monday best deal on offer is interest free credit for 50% of the car price. Cash discount - not able to offer much if anything.

Today, Monday 5th, I have purchased an Anniversary model from my local dealer - a pre-ordered car that was cancelled. I wanted to support my local dealer and we agreed a very small cash discount. We are both happy with the deal. If I ordered a new car to my spec it would be 10 to 12 weeks delivery and no discount of any kind.

As others have said, if dealers start finding it difficult to sell stock then prices will have to be flexible.
 

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Went into my local dealership today and pre-ordered an Abarth 124 to my spec.

Initially I asked them what's the best deal they can. The salesman went into his managers office, and came back saying they rang up Abarth and they can discount £600. In the end after 3 attempts of the salesman going in and out of his managers office, I managed to get a £1,600 discount, and 4 years gap insurance thrown in for free.

This is for the Abarth in metallic blue with the bose and visibility package :D

Edit: I have a friend who works in my local dealership, and they wouldn't even give me the friends&family discount, because the 124 are new "premium" cars. So I am lucky I got such a good cash discount from basically refusing their initial £600 deal and making the guy walk back to his boss 3 times !!
 

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Just verified that FCA will also honor the $1000 loyalty discount for classic Fiat owners (with old style VIN). The process for verifying is slightly different but still do-able.
 
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